• Job Location: Accra, Accra, , GH
• Job Function: Marketing & Communications
• Employment Type: Full-Time
• Minimum Experience: 6 years
• Minimum Qualification: First Degree
• Age Range:
• Preferred Gender: Any
• Salary:

KEY RESPONSIBILITIES

1. Marketing Strategy & Campaign Management

• Develop and implement annual marketing strategies aligned with business objectives and revenue targets.
• Lead integrated marketing campaigns across digital, social media, print, broadcast, and experiential channels.
• Conduct market research and competitor analysis to identify market trends and growth opportunities.
• Develop marketing plans for new products, services, and market segments.
• Monitor campaign performance and make recommendations to improve results.

2. Brand Management & Corporate Communications

• Maintain consistent brand identity across all communication and marketing channels.
• Develop and implement content and communications strategies.
• Oversee content for websites, social media, newsletters, brochures, and other marketing materials.
• Manage public relations activities, including media engagement, press releases, and corporate communications.
• Support the development of crisis communication strategies when required.

3. Digital Marketing & Customer Acquisition

• Develop and oversee digital marketing campaigns to increase brand awareness, leads, and customer acquisition.
• Manage social media, search, email marketing, and other digital channels.
• Monitor website traffic, engagement, lead generation, and conversion rates.
• Work with relevant teams to optimise customer acquisition and retention strategies.
• Leverage CRM and marketing technology to improve customer engagement and campaign effectiveness.

4. Budget & Performance Management

• Develop and manage the annual marketing budget.
• Allocate marketing resources effectively to maximise return on investment (ROI).
• Establish and monitor marketing KPIs, including lead generation, conversion rates, customer acquisition cost, and campaign ROI.
• Prepare regular reports on marketing performance, market trends, and growth opportunities.
• Use data and insights to improve marketing strategies and decision-making.

5. Team & Stakeholder Management

• Lead, mentor, and develop the marketing team to achieve agreed objectives.
• Collaborate with sales, operations, clinical, and other business teams to align marketing initiatives with organisational goals.
• Manage relationships with advertising agencies, media houses, PR firms, creative agencies, and other external partners.
• Negotiate with vendors and ensure timely and cost-effective delivery of marketing activities.

KEY PERFORMANCE INDICATORS (KPIs)

Performance will be measured against agreed targets, including:

• Brand Growth: Increased brand awareness, visibility, digital engagement, and positive market perception.
• Customer Acquisition: Growth in qualified leads, new customers, and conversion rates.
• Campaign Performance: Achievement of campaign objectives and measurable return on marketing investment.
• Digital Performance: Growth in website traffic, social media engagement, leads, and digital conversions.
• Budget Management: Effective use of the marketing budget within approved limits.
• Brand Compliance: Consistent application of brand standards across all communication channels.
• Stakeholder Engagement: Effective management of internal and external marketing stakeholders.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Marketing, Business Administration, Communications, Strategic Communications, or a related field.
• A Master’s degree in Marketing, Business Administration, Digital Marketing, or a related field is an advantage.
• Professional certification or membership with a recognised marketing body, such as the Chartered Institute of Marketing (CIM), is an advantage.
• Minimum of 6–8 years of progressive marketing experience.
• At least 2–3 years of experience in a managerial or supervisory role.
• Proven experience managing marketing teams, campaigns, budgets, and external agencies.
• Experience in the healthcare, clinical, corporate services, or related sectors is an advantage.
• Demonstrated experience in digital marketing, brand management, customer acquisition, and corporate communications.

KEY COMPETENCIES

• Strategic marketing and business development
• Digital and performance marketing
• Brand management and corporate communications
• Market research and competitive analysis
• Data analysis and marketing analytics
• Budget and ROI management
• Social media and content strategy
• Leadership and team management
• Project and stakeholder management
• Strong negotiation and vendor management skills
• Excellent written and verbal communication skills
• Strong presentation and reporting skills
• Creativity, innovation, and problem-solving
• Ability to work under pressure and meet tight deadlines