Marketing Manager
17 hours ago
Job Summary
- Job Location: , Accra, , GH
- Job Function: Marketing & Communications
- Employment Type: Full-Time
- Minimum Experience: 6 years
- Minimum Qualification: First Degree
- Age Range:
- Preferred Gender: Any
- Salary:
Job Description
Technical Requirements
- Proficiency in digital marketing, including social media, website, search, email, WhatsApp, and paid advertising platforms.
- Strong knowledge of lead generation, lead nurturing, audience targeting, retargeting, and customer segmentation.
- Proficiency in CRM systems, digital analytics, marketing automation, and campaign tracking tools.
- Ability to develop and manage marketing calendars, campaign trackers, performance reports, and budgets.
- Ability to use AI tools for content development, research, campaign planning, lead nurturing, analytics, and marketing automation.
- Strong data analysis skills, with the ability to track KPIs such as qualified leads, cost per lead, conversion rates, campaign expenditure, and marketing ROI.
Experience & Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6–8 years of relevant marketing experience.
- Demonstrated experience in digital marketing, social media, paid advertising, and lead generation.
- Proven experience working closely with Sales teams and supporting commercial and sales targets.
- Experience managing marketing budgets, agencies, freelancers, media partners, and other external vendors.
- Experience in real estate/property is an advantage, while practical experience using AI tools for marketing, content, analytics, or automation is also an added advantage.