Marketing Manager

17 hours ago
Job Summary
  • Job Location: , Accra, , GH
  • Job Function: Marketing & Communications
  • Employment Type: Full-Time
  • Minimum Experience: 6 years
  • Minimum Qualification: First Degree
  • Age Range:
  • Preferred Gender: Any
  • Salary:

Job Description

Technical Requirements

  • Proficiency in digital marketing, including social media, website, search, email, WhatsApp, and paid advertising platforms.
  • Strong knowledge of lead generation, lead nurturing, audience targeting, retargeting, and customer segmentation.
  • Proficiency in CRM systems, digital analytics, marketing automation, and campaign tracking tools.
  • Ability to develop and manage marketing calendars, campaign trackers, performance reports, and budgets.
  • Ability to use AI tools for content development, research, campaign planning, lead nurturing, analytics, and marketing automation.
  • Strong data analysis skills, with the ability to track KPIs such as qualified leads, cost per lead, conversion rates, campaign expenditure, and marketing ROI.

Experience & Qualifications

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 6–8 years of relevant marketing experience.
  • Demonstrated experience in digital marketing, social media, paid advertising, and lead generation.
  • Proven experience working closely with Sales teams and supporting commercial and sales targets.
  • Experience managing marketing budgets, agencies, freelancers, media partners, and other external vendors.
  • Experience in real estate/property is an advantage, while practical experience using AI tools for marketing, content, analytics, or automation is also an added advantage.
Apply now