BUSINESS DEVELOPMENT & MARKETING MANAGER
2 days ago
Job Summary
- Job Location: Accra, Accra, , GH
- Job Function: Management & Business Development
- Employment Type: Full-Time
- Minimum Experience:
- Minimum Qualification: First Degree
- Age Range:
- Preferred Gender: Any
- Salary:
Job Description
TECHNICAL REQUIREMENTS
- Develop and execute annual business development and integrated marketing strategies to drive patient acquisition, revenue growth, and brand positioning.
- Manage all digital marketing channels — website, social media, SEO, online advertising, and email — while monitoring analytics and optimising patient conversion funnels.
- Build and maintain strategic corporate partnerships, referral networks, and workplace dental wellness programmes to expand the clinic's premium client base.
- Design and implement patient loyalty, retention, and engagement programmes in collaboration with operations to enhance patient experience and lifetime value.
- Track marketing ROI and report monthly performance dashboards to management
QUALIFICATIONS
- Bachelor's degree in Marketing, Business Administration, or Communications; an MBA or Master's degree is preferred.
- Minimum 6–8 years of experience in marketing or business development, preferably in healthcare, hospitality, luxury services, or professional services.
- Digital marketing certification from Google, Meta, CIM, AMA, or an equivalent recognised body is an advantage.
- Demonstrated success in revenue growth, market expansion, and managing corporate partnerships with strong CRM and campaign management skills.
- Commercially astute, data-driven, and innovative with excellent communication, negotiation, and presentation skills.
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