BUSINESS DEVELOPMENT & MARKETING MANAGER

2 days ago
Job Summary
  • Job Location: Accra, Accra, , GH
  • Job Function: Management & Business Development
  • Employment Type: Full-Time
  • Minimum Experience:
  • Minimum Qualification: First Degree
  • Age Range:
  • Preferred Gender: Any
  • Salary:

Job Description

TECHNICAL REQUIREMENTS

  • Develop and execute annual business development and integrated marketing strategies to drive patient acquisition, revenue growth, and brand positioning.
  • Manage all digital marketing channels — website, social media, SEO, online advertising, and email — while monitoring analytics and optimising patient conversion funnels.
  • Build and maintain strategic corporate partnerships, referral networks, and workplace dental wellness programmes to expand the clinic's premium client base.
  • Design and implement patient loyalty, retention, and engagement programmes in collaboration with operations to enhance patient experience and lifetime value.
  • Track marketing ROI and report monthly performance dashboards to management

QUALIFICATIONS

  • Bachelor's degree in Marketing, Business Administration, or Communications; an MBA or Master's degree is preferred.
  • Minimum 6–8 years of experience in marketing or business development, preferably in healthcare, hospitality, luxury services, or professional services.
  • Digital marketing certification from Google, Meta, CIM, AMA, or an equivalent recognised body is an advantage.
  • Demonstrated success in revenue growth, market expansion, and managing corporate partnerships with strong CRM and campaign management skills.
  • Commercially astute, data-driven, and innovative with excellent communication, negotiation, and presentation skills.

 

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