MARKETING OFFICER
1 month ago
Job Summary
- Job Location: , Akuse, , GH
- Job Function: Marketing & Communications
- Employment Type: Full-Time
- Minimum Experience: 3 years
- Minimum Qualification: First Degree
- Age Range:
- Preferred Gender: Any
- Salary:
Job Description
TECHNICAL EXPERIENCE
1. Marketing & Brand Promotion
- Develop and implement marketing plans to promote room sales, food & beverage outlets, and hotel services.
- Ensure consistent use of the hotel’s brand across all marketing materials and platforms.
- Coordinate production of promotional materials such as flyers, brochures, banners, and signage.
2. Digital Marketing & Online Presence
- Manage the hotel’s social media platforms and website content.
- Promote the hotel through online booking platforms (OTAs) and digital campaigns.
- Monitor online reviews and guest feedback and respond appropriately in collaboration with Management.
3. Sales Support & Business Development
- Support corporate sales, group bookings, conferences, and events.
- Identify and pursue new business opportunities, partnerships, and promotional collaborations.
- Assist with the preparation of proposals, rate cards, and promotional packages.
4. Customer Relationship Management
- Build and maintain relationships with corporate clients, travel agents, and tour operators.
- Maintain a database of corporate and repeat clients.
- Support loyalty and guest retention initiatives.
5. Market Research & Reporting
- Conduct market research on competitors, pricing, and market trends.
- Prepare regular marketing and sales performance reports.
- Track the effectiveness of promotions and campaigns and recommend improvements.
6. Events & Promotions
- Plan and coordinate hotel promotions, special events, and seasonal offers.
- Support on-site promotional activities and ensure effective visibility during events.
Qualifications & Experience
- Bachelor’s Degree or HND in Marketing, Business Administration, Communications, or a related field.
- 2–5 years’ experience in marketing or sales, preferably in hospitality or service industry.
- Knowledge of digital marketing tools and social media platforms is an advantage.