Communications and Marketing Manager
3 months ago
Job Summary
- Job Location: , Accra, , GH
- Job Function: Marketing & Communications
- Employment Type: Full-Time
- Minimum Experience: 3 years
- Minimum Qualification: First Degree
- Age Range:
- Preferred Gender: Any
- Salary:
Job Description
TECHNICAL REQUIREMENTS
- Lead the design and execution of strategic marketing plans (ATL & BTL) to drive brand visibility and business growth.
- Oversee the creation of impactful communication materials and campaigns tailored to target audiences.
- Ensure consistent brand messaging and uphold brand guidelines across all platforms and offices.
- Analyse client needs, market trends, and competitor activities to identify growth opportunities and refine strategies.
- Cultivate strong relationships with clients, partners, suppliers, and media organisations to enhance the company’s reputation and reach.
- Act as a brand ambassador by representing the company at relevant conferences, networking sessions, and partner engagements.
- Develop robust systems to track, analyse, and report on the effectiveness of marketing initiatives, providing insights for continuous improvement.
QUALIFICATION AND EXPERIENCE
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
- Minimum of 5 years’ experience in a similar position.
- A recognised qualification in Marketing, such as Associate of the Chartered Institute of Marketing (ACIM), Member of the Chartered Institute of Marketing (MCIM), or Chartered Marketer status, will be an advantage.
- A Master’s degree will be an added advantage.